“Express your Taste!’
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On the 12th December 2015, the Maison Veuve Clicquot, known for its audacity and innovation, will introduce a new champagne in Nigeria, Veuve Cliquot RICH. This new blend of Champagne reaches into an age old tradition dating as far back as almost two centuries ago where wines were blended to be enjoyed for greater sweetness; this blend was customarily described as “rich”.
Veuve Clicquot RICH is a champagne created expressly for mixology. With a higher dosage and a tailored blend of grapes, Veuve Clicquot RICH was born to invite enthusiasts to experiment according to their own tastes and customize their champagne experience.
The versatility of Veuve Clicquot RICH urges consumers to enjoy it when and where they wish. From mountains to oceans, rooftops to canyons, winter or summer, day or night, Veuve Clicquot RICH is perfect anyway, anywhere and anytime.
”CLICQUOLOGY”: THE IDEAL INGREDIENTS
The blend of Veuve Clicquot RICH can combine with a universe of paired ingredients that will add a unique twist. The best possibilities to bring out the wine’s own native notes are divided into three categories and include: Fruity: Grapefruit, Pineapple / Fresh: Cucumber, Celery & Peppers / Elegant: Tea.
THE WINE: A NEW EMPHASIS ON FRESH FRUIT
Inspired by a fresh new vision for modern drinking, Veuve Clicquot worked with professional mixologists, sharing their renowned savoir-faire of blending, to create a totally new wine for a new time. Veuve Clicquot Cellar Master, Dominique Demarville, states that “sugar in champagne is like spices in a recipe, used correctly it can bring out specific aromas and play with taste”.
With Veuve Clicquot RICH, the fruit is boosted to an exciting new level. The signature Pinot Noir of Veuve Clicquot is given a new versatility with a higher dosage, while a greater presence of Meunier emphasizes fresh, fruity and gourmand notes. Citrus and floral notes are found on the palate, which are balanced with the dynamic freshness and creamy finish common to all expressions of Veuve Clicquot. (Blend: Pinot noir 45% / Meunier 40% / Chardonnay 15%)
CLICQUOLOGY: THE PERFECT SERVE
1) Place ice cubes in a large wine glass
2) Add one of the recommended ingredients
3) Finish with chilled Veuve Clicquot Rich
THE PACKAGING
In keeping with the audacious and playful spirit of Veuve Clicquot, the packaging of Veuve Clicquot RICH breaks all the rules. It is a bottle meant to be seen, encased in a silver foil sleeve embossed with Veuve Clicquot’s emblematic comets. The silver foil shines the sun and sparkles at night.
THE VEUVE CLICQUOT RICH LAUNCH WILL BE PRECEDED BY AN EXCLUSIVE TASTING SESSION ON THE 9TH OF DECEMBER 2015, TAILORED TO A SELECT AUDIENCE; THIS WILL BUILD UP TO THE LAUNCH PARTY AND AFTER PARTY SET TO HOLD IN AN EXCLUSIVE LOCATION SITUATED IN THE HEART OF LAGOS ON THE 12TH DECEMBER 2015.
Veuve Clicquot Ponsardin is a French champagne house based in Reims, specializing in premium products. It was founded in 1772 by Phillippe Clicquot. As a young entrepreneur, his creativity at the Maison was characterized by faith and hope in the prosperity of his new business – which led to the signature “Anchor” symbol chosen in 1798 characteristic of hope and riguor.
Find more information on www.veuve-clicquot.com