A lot of excited fans
walked to the customisation booth to buy cans of coke to be customizedwithin
minutes with their names and the right smileys representing the right feelings
just. The consumerswere also treated to free ice cold bottles of Coca-Cola for
refreshment as they waited for their customised cans.
Femi Ojo, a policeman said
in excitement after he got his customised can of Coke, “This is a very
interesting initiative from Coca-Cola. I just had my Coke can customised in
less than 10 minutes and it is a special way of telling my wife that I love
her. I cannot wait to get home and give it to her and I am sure she would love
it!”
Several other consumersgot
different smileysto pick from and place on their Coke cans for loved ones, or
to express their personalities. Customers were allowed to buy as many cans as
they wished and had them customized.
Another delighted
customer, Ojeka Vincent customized eight cans of Coke with different emoticons
on each of the cans. Vincent said gleefully, “I am really feeling like a boss
right now and as you can see on my can, I do not have to introduce myself. I
have the ‘Boss Smiley’ on it. The other cans are for my friends and loved ones
and I am sure they are going to like them as well.”
Speaking on the ‘Share a
Feeling’ campaign, Marketing Director, Coca-Cola Nigeria, Patricia Jemibewon
stated that, “The idea is about making it personal to our consumers, giving
them the chance to share a personalized Coke with their loved ones and creating
special moments of happiness.”
=Ends=
About
Coca-Cola Nigeria Limited
Coca-Cola Nigeria Limited, an active
citizen of the community and one of the most respected companies in Nigeria, is
a subsidiary of The Coca-Cola Company, the world's largest beverage company, refreshing
consumers with more than 500 sparkling and still brands. Led by
Coca-Cola, one of the world's most valuable and recognizable brands, our
Company's portfolio includes 20 billion-dollar brands including Diet Coke,
Coca-Cola Zero, Fanta, Sprite, Vitamin Water, Powerade, Minute Maid, Simply,
Georgia and Del Valle. Globally, we are the No. 1 provider of sparkling
beverages, ready-to-drink coffees, and juices and juice drinks.
Through the
world's largest beverage distribution system, consumers in more than 200
countries enjoy our beverages at a rate of more than 1.9 billion servings a day.
With an enduring commitment to building sustainable communities, our
Company is focused on initiatives that reduce our environmental footprint,
support active, healthy living, create a safe, inclusive work environment for
our associates, and enhance the economic development of the communities where
we operate. Together with our bottling partners, we rank among the world's top
10 private employers with more than 700,000 System associates.