FIFTY #KEEPSWINNING: BENEDICTA OJO CRUISES HOME IN A SLEEK BRAND NEW MERCEDES B-CLASS AFTER WINNING THE ‘WIN BIG WITH FIFTY’ GRAND PRIZE
Lagos, Nigeria: 25th May 2016: Ebonylife Films today announced Benedicta Ojo as the grand prize winner of a brand new Mercedes Benz B-class in the ‘Win Big with FIFTY’ promo. The car keys were presented to Benedicta by Mr. Martin Ayeni at Skymit Motors Showroom, Ikeja, Lagos.
Present at the ceremony were top management of Skymit Motors, EbonyLife TV and Lagos State Lottery Board including Eunice Omole (Chief Strategy Officer, EbonyLife TV); Uzoma Onwuchekwa (Executive Director - Commercial, EbonyLife TV) Martin Ayeni (Executive Director, Skymit Motors); and Rowland Samuel (Representative, Lagos State Lottery Board). Benedicta’s family and close friends were also at hand to rejoice with the winner.
During the presentation, Martin Ayeni who represented Skymit Motors CEO, Mr Tayo Ayeni said ‘as the leading auto company in Nigeria, Skymit is proud of the collaboration with EbonyLife Films. We are also extremely proud of the historic achievements the movie has made’
In the same vein, Mo Abudu, Executive Producer of FIFTY said ‘we are glad that the winner of the grand prize has finally emerged through an electronic draw. We appreciate the support of moviegoers everywhere and of course, our partner, Skymit Motors for making Benedicta’s dreams come true”
FIFTY, the story of a pivotal week in the lives of 4 Nigerian women has redefined return on investment metrics in the African Film Industry. It is estimated that through various revenue generating streams such as Box Office takings, Premiere Sponsorship/ Partnerships; Private screenings; a first-of-its-kind deal with Internet streaming provider, Netflix; In-flight Entertainment deals and Video-on-Demand (VOD) the film has grossed over ₦400m.
Earlier in the week, FIFTY received 6 nominations including ‘Best Film’ at the upcoming 2016 African Movie Academy Awards (AMAAs).
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About EbonyLife TV:
Ranked as one of the most watched channels on the DStv platform, EbonyLife TV is available in 49 African countries, including South Africa and the Southern African territories. The channel is available to viewers in the UK via Talk Talk and Lebara Play; and in Canada, via the Ethnic Channels Group; in the UAE (by virtue of an agreement with Emirates Cable TV and Multimedia LLC (E-vision)), the channel broadcasts via various cable networks and wireless systems through Etisalat, E-Vision and its affiliates; in the Caribbean Diaspora markets (including Antigua, Barbados, Curacao, Grenada, Jamaica, St. Lucia, St. Vincent & the Grenadines and Trinidad & Tobago, Cayman Islands and The Bahamas) with CWI Caribbean Limited through FLOW TV.
Technical checks are also ongoing with Virgin Media for further channel extension to the UK while our VOD platforms are available for download by viewers across the US, Europe..... more Photos below
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