It was still dark when the first parcel was returned to a Collect+ store in the Wiltshire town at 7.02am on Christmas Day, according to payment systems firm PayPoint.
It was another 38 minutes before the next parcel was returned in Glasgow, at 7.40am.
In total, 419 parcels were returned on Christmas Day through the Collect+ service at local convenience stores across the UK.
Some customers returned more than one potentially unwanted present.
In Enfield, north London, a single customer returned seven parcels at 12.09pm, while in Wokingham, Berkshire, a customer returned six parcels at 12.44pm.
A further five were returned by a customer in Hemel Hempstead, Hertfordshire, at 6.50pm.
Meanwhile, there were hundreds of potentially happier customers who collected parcels on Christmas Day.
In total, 1,043 parcels were collected on December 25 because their local convenience stores were open.
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