The Live Your Dream
campaign celebrates the passion, perseverance and determination of
Nigerians to achieve their dreams against all odds with Ighalo’s story
as a perfect backdrop. The campaign uses Nigeria’s most loved sport and
one of Africa’s finest football exports to tell a story of hope and
victory.
According
to the General Manager, Marketing, MultiChoice, Martin Mabutho
“Ighalo’s journey to football stardom has been a source of inspiration
for many. His passion and performance in the game have made him well
respected both home and abroad. As a brand, we are going down memory
lane with Ighalo and will discover how he was able to live his dream
from the streets of Ajegunle to the tables of the Premier League”, he
said.
The
full-fledged campaign that includes TV, Out-of-home, digital, radio and
press adverts has officially been launched as a build up to the
upcoming 2016/17 Premier League season.
“Subscribers
on DStv Compact will have a chance to live their dream as well by
watching all the Premier League games on the Compact bouquet for only
N6,000”, said Mabutho while highlighting the benefits of the campaign to
subscribers.
Speaking
further, Mabutho said “In the past couple of months we have revamped
our Compact package; offering our subscribers more value. We recently
added two new SuperSport channels SuperSport 11 (DStv channel 231) and
SuperSport 12 (DStv channel 232) dedicated to showcasing the Premier
League and La Liga respectively, as well as the broadcast of the
recently concluded Euro 2016 matches at no extra cost. We believe that
Ighalo’s endorsement will consolidate the expansion of our football
offering on Compact while also heightening expectation of the upcoming
Premier League season”, he said.
DStv
Compact features some of the most exciting channels and programmes at a
monthly subscription of N6,000. What’s more, DStv’s video on demand
service, Catch Up, is now available to Compact subscribers with an
active Explora and PVR subscription, offering them so much more great
content.
Follow the conversation on social media platforms on Facebook, Twitter and Instagram with the hash tag #LiveYourDream. For more information, visit www.dstv.com
Tags:
press release